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Web Survey Bibliography

Title Research in the Mobile Mindset: Exploring the unexplored in the mobile research space
Year 2012
Access date 27.03.2013
Abstract

2012 is the year of mobile, and many great market research attempts at integrating mobile in the toolbox have been made. so far, however, there are a couple of dimensions missing in the discussion. this presentation will describe: 1) the benefits of mobile surveying, beyond the tool; 2) the use of mobile in market Research online Communities; and 3) mobile as a topic of research and a huge business opportunity . this presentation will provide answers to these missing dimensions with the aid of case studies of eBay Classifieds and a retailer.

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Year of publication2012
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request
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Web survey bibliography - Mobile phone surveys (305)

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